Teaser Excerpt 


I remember I read an article from Forbes, they are using fantastic metaphor to describe our conscious and subconscious mind, it sounds this way.

Have you ever wanted to drive a Lamborghini? Imagine the speed, the ease of handling, the wind through your hair.

Compare that to being on a skateboard, moving under your own steam. It takes effort, only goes fast in short bursts, is unpredictable and not great on handling. You’re exposed, dependent on the terrain and weather conditions.

Which would you rather drive?

Let’s call the Lamborghini your subconscious mind and the skateboard is part of your conscious mind. One is powerful, present and has you arriving in style; the other is slow and clunky and maybe gets you there in the end.” Which one is driving you? I believe you have got the answer. Yes, your subconscious mind where you stored your old beliefs are powerful.

Self-Development Author, Brian Tracy, summarises the importance of the subconscious mind: ‘Let’s first take a moment to consider the fact that your subconscious mind is like a huge memory bank. Its capacity is virtually unlimited and it permanently stores everything that ever happens to you. By the time you reach the age of 21, you’ve already permanently stored more than one hundred times the contents of the entire Encyclopaedia Britannica. The function of your subconscious mind is to store and retrieve data. Its job is to ensure that you respond exactly the way you are programmed. Your subconscious mind makes everything you say and do fit a pattern consistent with your self-concept, your “master program.” This is why repeating positive affirmations are so effective―you can actually reprogram your own thought patterns by slipping in positive and success-oriented sound bites.’

When you fall asleep, it is your conscious mind that is sleeping. However, your subconscious mind will never fall asleep. It works 24 hours a day even when you sleep. Your subconscious mind is controlling your body, your breathing, your organs functionality, your cell’s growth and everything. This is why when you sleep, your subconscious mind is still wide awake.

This is the point where your subconscious mind connects with your mental images that produce what we call, dreams. And because our subconscious mind thinks in the form of symbols, metaphors, and visual forms, our dreams tend to be projected in that way too. This is why most dreams are indirect and difficult to understand, but they are often connected to our experiences and the events in our daily life.

Your subconscious mind does everything to move you towards pleasure and away from pain. It is highly influenced by the words and pictures you put in your mind, loves what is familiar and prefers to avoid anything unfamiliar. As long as you believe that chocolate and candy or burgers and fries or pizza makes you happy and helps you to cope and is a reward, then you are linking pleasure to these things and will probably crave them during times of stress. Since you can choose what to link pain and pleasure to, link pleasure to refusing chocolate, pizza and fries. Link pleasure to looking great on the beach and remind yourself that eating healthy food in the right amounts is what really helps you to cope with stress and is a better reward for your body. Making the right choices and changing your beliefs will make you more successful at getting your lean, strong and confident body.

When you are specific and communicate with your subconscious mind using detailed words that give your mind the right message and the right images any misinterpretation is less likely to happen and that is exactly what will happen to you as you follow this exciting program. If you want to be fit and healthy you must say to your mind ‘I have chosen to eat fruit instead of dessert and have chosen to feel great about that because I have chosen to be a size S’. This is a clear instruction to your mind, whereas saying ‘I want pizza but I can’t have it because I am on diet,’ only increases and intensifies the desire for pizza. Your subconscious mind is much more powerful than your conscious mind so you must use that power for your benefit. Understanding how your subconscious mind works will help you to positively influence your mind, rather than being influenced by thoughts, beliefs, and behaviors that you do not want and grew out of years ago.

“An enormous portion of cognitive activity is non-conscious, figuratively speaking, it could be 95 percent; we probably will never know precisely how much is outside awareness.” – Emanual Donchin (American Neuroscientist)

In other words, 95% of our brain’s activity happens on the subconscious level.

So why is knowing the 95/5 ratio essential for you for getting thin?

According to Theory of Mind by Dr. Kappas, the subconscious controls everything in our lives, like our beliefs, habits, behaviors, emotions and feelings, relationship patterns, addictions, creativity, intuition, involuntary body functions, spiritual connection, developmental stages and long-term memory.

Now imagine your doctor said it was time for you to lose some weight. In your conscious mind, you know that is a good idea. You will be healthier, feel better, look better and maybe even live longer. Yet at every step of the way, things seem to go wrong. You just can't seem to make it to the gym and you keep finding yourself with a cookie in your hand, even though you know better. You may even be aware of the fact that something is conflicting with what you "want", but not know what it is or where it came from, even if it's based upon false beliefs.

It's not enough for your conscious mind to want to change. The subconscious will win every time. Remember how the subconscious, likes "knowns", even if they are negative? To it, the gym is scary. It's an unknown (you may not be active for decades). It would rather stick with the status quo than take a risk with that unknown. As for the eating, those cookies have definite positive associations in the subconscious. It's going to want more... The belief that cookies are good in the subconscious mind far outweighs the conscious desire to look and feel better by doing something like eating green salads.

By default, the subconscious is slow to change. If you can keep a sustained effort going, it is possible, but that is sheer willpower at work. Unfortunately, most people will fail. Beliefs embedded in the modern memory will keep sabotaging the desire of the conscious mind.

What if you know how to communicate with your subconscious mind effectively and insert a few positive associations in place of the negatives and unknowns you have about losing weight and going to the gym? In the same way that the conscious mind will always lose in a "tug-of-war" with the subconscious mind, it can't lose when both parts are united.

This is what I call “The 95/5 Rule of T.H.I.N.” 

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